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Even famous novelists have an editor review
their material. It is useful to have someone carefully read
material written for a web site to provide an objective viewpoint
and edit for style, clarity and brevity. Many of us fall in
love with every wonderful word we put on the paper.
A visitor, unfamiliar with a business may not
share the writers delight or may become confused and wander
off elsewhere. You are the specialist in your field. You know
“ the ins and outs” of your business. You know
what has or has not worked for you in the past. You may be
able to “sell ice cubes to Alaskans” on the phone
or in person, however, the site visitor’s attention
span is limited and must quickly be engaged. There is little
time to wade through heavy prose or slog through minuscule
details.
The other extreme is the site, which provides
so little information as to be simply a pretty stopping place
with little substance. Neither accomplishes your goal to have
every site visitor prompted to make a positive decision and
call, visit you or start pushing the electronic shopping cart
around your online catalogue.
A copywriter can help you accomplish your goals.
Good copywriters best tools are their listening skills. By
carefully listening to you they can understand your personality
and business style and translate that into effective copy.
They will discuss your business needs and how you want to
portray your product or service and what you want the web
site to accomplish for your business.
The copywriter works closely with you to send
that appropriate message quickly and succinctly to your site
visitor to achieve the results you want.
So if you are not receiving the results you
expected from your web site please call us and we can perform
a site analysis right from the copywriting, navigation through
to keyword phrasing in your pages.
So what's this going to cost, you will probably
ask? Absolutely nothing for us to provide you with a quote!
And the telephone call, is also, on us.
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